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Google Plus Disruptive Potential Reflected by Conference Audiences
Google Plus Disruptive Potential Reflected by Conference Audiences summarizes insights from audience reactions to Google+ presentations. CSRA launched the Executive’s Guide to Google+ because we...
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Triple the Value of Your LinkedIn Network by Interacting
Triple the Value of Your LinkedIn Network by Interacting shows how to attract and maintain the attention of Connections you care most about. Old habits die hard, and so it is with the ingrained...
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Three-Step Executive’s Guide to Blogging
This Executive’s Guide to Blogging offers executives a pragmatic, conservative approach to blogging. For years, now, I have beseeched all the executives and “knowledge workers” I know (that’s...
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B2B Executive’s How-to Guide to Social Business
The B2B Executive’s How-to Guide to Social Business is an executive primer on developing B2B relationships much faster and cheaper. If you have been on several “social media” platforms as a firm or...
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Facebook As Investment: No Replacement for Facebook But Pureplays Will Fade
Facebook As Investment: No Replacement for Facebook But Pureplays Will Fade shows how the fading importance of social networks is the threat—not competitors. In Part One of the Facebook As Investment...
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How Brands Cut Their Exposure to Facebook Business Risk
How Brands Cut Their Exposure to Facebook Business Risk shows how brands can reduce the risks of depending on Facebook too much. In the Facebook As Investment trilogy, I have analyzed several...
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The Twitter-LinkedIn Breakup: How to Manage Your Ecosystem Better
This week Twitter and LinkedIn canceled their agreement for easy cross-posting, which begot numerous indignant comments from people who seemed to have forgotten that they were using free...
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Executive’s Guide to Twitter Releases Free Online Courses
I’m pleased to announce that the Executive’s Guide to Twitter released two free online courses for executives and other time-starved people who want to understand and use Twitter effectively. Twitter...
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The End of Social Media Reflected by Fake Followers
Bill Snyder at Infoworld posted some amazing statistics that support the end of social media as we know it, which I predicted in 2009. Marketing and public relations have been losing influence for...
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Financial Services Social Business Pioneer: Putnam Investments
Putnam Investments has been a financial services social business pioneer for many years, so here I’ll summarize their pioneering initiatives that show that regulated financial services firms can...
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Social Media Strategy Good Practices
Social media strategy good practices is a short list of principles that can make your firm stand out when empowering customer and employee experience. It’s part of a talk I gave today to a large...
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Customer Success and Experiential Social Media
Customer success and experiential social media identifies three pitfalls that too often prevent customer success initiatives from attaining their potential for improving customer experience. In case...
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